What is SEO ?
Search Engine Optimization (SEO) is the procedure in which the changes are made for a website such that it will rank higher in Organic Search Engine Results. These changes can be in the form of content too. More the content you have, more the traffic you will get. It basically ensures that the website complies with the search engine algorithms.
What is the use of SEO ?
SEO can be done through paid and non-paid methods. Moreover it is the most important parameter to rank higher in Google. In particular business owners tends to use SEO as one of their strategies to reach out the correct customers and enhance their brand. Al though SEO is considered to be one of the best marketing tools for your business, it doesn't mean it should be used all the time. In order for deciding whether SEO will be worth implementing, it is necessary to weigh all the pros and cons.
In this article, I will be explaining about 5 Advantages and Disadvantages of Search Engine Optimization | Limitations and Benefits of Search Engine Optimization. Through this post you will know the pros and cons of implementing SEO.
Let's get started,
Advantages of SEO
1. Cost
SEO is a free marketing strategy which can be easily learnt through blogs and tutorial posts. Literally there is no need to pay anything for the traffic. All what SEO requires is time. It depends on how much time you spend to work on SEO to bring out results.
2. Traffic
Using SEO you can gain good flow of traffic to your website. If proper SEO techniques are used, your website can be on the top spot of SERPs.
3. Backlinks
Overtime when using best SEO practices, your site will become authorized. As a result for each keyword you can get backlinks from high quality sites.
4. Mobile Friendly
SEO optimization not only means good for a PC user, the mobile users too can be benefited. It enhances the sites speed and reduces latency for mobile users.
5. User Friendly
SEO also makes sure that your site is professional enough with good user experience. User experience in essence means that there are no any grammatical mistakes in the content and also with well optimized tags. Overall the sites ensures that the users can find everything they need easily.
Disadvantages of SEO
1. Competitors
As your SEO starts to be effective, your site will start to rank higher than your competitor. As a result the competitors can target your site looting your SEO techniques. No matter if you run a new or small business you are always on your toe.
2. Penalties
Search engines such as Google releases numerous updates such as Penguin, Panda and Hummingbird.
All these updates can drop your site from SERPs because of their algorithm changes. It can be distressing for a digital marketer to see all their efforts go in vain and everything needs to be done from the beginning.
Apart from that using Black Hat SEO techniques will also cause your site to get penalized from Google. Therefore, it is always recommended to follow White Hat SEO techniques even if the process is slower.
3. Slow Process
SEO is a long term process which means it is not fast moving. It takes a lots of time and patience to see the desired results. Besides that it can depend on the niche too. If the niche is competitive it can take considerably longer.
However the impact of SEO is long term. Once you reach the top spot of SERP you will remain on it even if you stop the campaign.
4. No Assurance
SEO cannot be guaranteed that 100% it will work for sure. Even if you update your content regularly with new features, there is no guarantee that you will be on the 1st page of Google.
This is because there are other external factors around competition. Therefore, there is no assurance that SEO will deliver promising results.
5. Uncontrollable
Another drawback of SEO is the lack of control. No one really knows how search engine algorithm works. Sometimes that results can be opposite to what we expect.
It is a top secret maintained by Google. Hence, Google has control over what type and how much traffic your site should get.
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